Power of media in modern world

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In current global political scenario, all the power players are losing their power whereas power of media is increasing with the passage of time. In this modern world, media is emerging as a central axis of power diffusing the political boundaries, cultural barriers, diplomatic norms and monitoring values.

It has become a reinless horse. This article evaluates power of media in modern world in following three key areas.

1. Power to reshape

All the axes of powers are revolving around media. Media is molding and reshaping our society from an individual to society as a whole. We are on bumping speed in terms of actions and reactions. 24 hours breaking news through electronic media are dropping neuron bombs on our central nervous system across the globe.

These neural attacks are either making society volatile and less stable in nature or making it insensitive to social issues. Individualism is on rise due to increasing penetration of media in very personal core of our life. Increasing power of media is promoting globalization in every aspect of life.

Concept of peaceful co-existence and inter-dependency among individuals across a nation and among nations across the world are being reshaped on modern lines. Our way to think, behave, react and perceive is being remolded by ungoverned bombardment of media outlets.

Social media is playing leading role in this field. Media is reshaping this world disrespecting the cultural barriers and political borders.

2. Power to lead

Global thinkers and leading analysts are having their say through mass media and social media buttons. They are affecting universal consciousness silently. Universal consciousness is reshaping individual consciousness gradually. This overall change in universal consciousness and individual consciousness is leading the modern man towards new dimensions.

Media is playing central role in this journey. Power of media has given every individual the opportunity to lead. You just need to push the power buttons of media to listen the global ideas and to have your say in response. So, media is leading this world from the front.

3. Power to monitor

On one hand, media is increasing your freedom of expression and on the other it is tightly monitoring what you say. So you need to be more calculated and conscious of what you are going to say as you are living under the eyes of media. You will have to justify your words in future if any controversy is swirled by your words

Media has become a global monitoring unit which is tightly monitoring the world under prevailing laws. All types of social issues ranging from educational to political one are being highlighted by media. Actions of culprits and corrupt people are disclosed by media. In this way media has a power to keep check and balance on government and masses equally. Stories of human rights violations are being highlighted by media outlets.

Conclusion:

Power of media in modern world is increasing with the passage of time. It has power to lead, monitor and reshape us, when and where needed. Let’s have a promise to use this power in a positive way so that coming nations may have a bright future.